Wednesday, October 21, 2015

Book Marketing and Publicity Campaigns That Actually Work

The question above any other questions authors need to know from their book publisher is "what will you do to make my title stand out from the crowd?" With millions of titles hitting the market each year this questions is very important and often times mishandled from literary agents, acquisition reps, sales reps ... whatever publishers are calling them these days.  If a book publisher tells you that you are not paying for publishing but instead paying for a publicist, run for the hills.  If a book publisher tells you that they guarantee to market your title for the life of the title, run for the hills.  If a book publisher tells you that the best way to market your book is to advertise in the newspaper or in airline magazines, put your credit card back in your wallet and run for the hills.  

Here at Christian Faith Publishing we have approached marketing and publicity from another direction.  We thought it best to hold ourselves to a higher standard and place honesty and integrity at the forefront of everything we do.  With that said CFP has developed a Marketing and Publicity campaign that is customized to the author and proves better return ratios than any of the examples I've mentioned above.  We also only offer marketing and publicity aspects that we can personally guarantee as part of our publishing agreement.    

Experience the Christian Faith Publishing Difference: 

You will have a Publicity Team assigned to your book at its release. Your team will undertake the below steps in order to effectively spread the word about your book to the masses in the hopes of driving as many potential readers as possible to purchase it:

High-definition Video Book Trailer: Your custom-produced thirty second book trailer will digitally highlight the themes of your book, while adding movement and designs to your custom-created color book cover in order to make the trailer visually exciting and increase its viral potential.  We will  post your completed video trailer to our YouTube channel,  our web site, your press release (described below) and you are encouraged to post it to your Facebook page and other social media accounts in order to fully realize its potential for exposing your book to the public.


Press Releases: Your Publicity Team will prepare a professional press release which details information about you, what inspired you to write your book, and a brief summary of the book. This release will be distributed to thousands of various media outlets via our professional newswire service. Your high-definition video trailer will also be contained within the press release.


Custom Author Web Page: We will create a customized Author Web Page about you and your book. This page will be hosted on the CFP web site and will contain the cover design from your book, your video trailer and a brief synopsis along with direct links to the various platforms offering your book for sale like Apple iBooks, Amazon.com and Barnes & Noble’s website. 


If you are an author and would like to submit your manuscript to Christian Faith Publishing for review please contact us toll free at 866-554-0919 or online at Christian Faith Publishing.  











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