Book promotion and publicity is a crucial step to successfully selling a title. A huge misconception is that books are advertised and 99.9% of the time they absolutely are not. Books are promoted and publicized and determining which avenues give each specific title the best chance in either is difficult and overwhelming for most.
CFP's video "Book Promotion and Publicity, What Works", from our Publishing Basic video series is a great resource for authors looking for creative ways to draw attention to their book.
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